With Mooncup, the focus was clarity and performance. We simplified the journey, improved speed, and made it easier for customers to convert - small changes that delivered a big impact
Jalpesh Patel
Founder
With Mooncup, the focus was clarity and performance. We simplified the journey, improved speed, and made it easier for customers to convert - small changes that delivered a big impact
Jalpesh Patel
Founder
For Mooncup, the goal was to create a faster, more intuitive website that better supported both the brand and the customer journey. We redesigned the experience from the ground up, simplifying navigation, improving product clarity, and removing friction across key conversion points.
For Mooncup, the goal was to create a faster, more intuitive website that better supported both the brand and the customer journey. We redesigned the experience from the ground up, simplifying navigation, improving product clarity, and removing friction across key conversion points.
Speed is king
Alongside the redesign, we focused heavily on performance - optimising the site to load faster and respond more efficiently across devices.
This resulted in a 34% improvement in loading speed, creating a smoother, more seamless experience that kept users engaged and reduced drop-off.
Speed is king
Alongside the redesign, we focused heavily on performance - optimising the site to load faster and respond more efficiently across devices.
This resulted in a 34% improvement in loading speed, creating a smoother, more seamless experience that kept users engaged and reduced drop-off.
User experience focus
With a stronger foundation in place, we applied CRO principles throughout the site refining layouts, messaging, and user flows to drive action.
The result was a 17% increase in conversion rate, turning a faster, clearer experience into measurable growth.
User experience focus
With a stronger foundation in place, we applied CRO principles throughout the site refining layouts, messaging, and user flows to drive action.
The result was a 17% increase in conversion rate, turning a faster, clearer experience into measurable growth.
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